Animation Sector Profile
In total, the global market for all forms of animation is currently estimated to be worth $300bn p.a.
The UK has a significant position in this market, but the UK's animation industry faces a number of challenges and opportunities that will affect its various sub-sectors in different ways.
In order to remain competitive and secure the greatest yield from the international market for animation, the UK's animation businesses will increasingly rely on a highly skilled and specialised workforce that is responsive to market needs. Continuing the professional education of practitioners in the industry in an appropriate, relevant and "user-friendly" way is essential if UK animation is to be able to retain its ability to compete on quality rather than cost.
More than three quarters of the animation workforce are graduates and the quality of UK higher education in animation will be a key factor in determining the long-term future of the industry.
Find out more in Skillset's online Animation Sector Profile e-book.