Media Speak - Advertising
A
ACCOUNT EXECUTIVE – Person within Advertising Agency who is lead and liaison with client and production team alike, and key factor in the whole process.
ADVERTISING AGENCY – Organisation that has the contract to produce the advert(s), and hires in a trusted team to deliver the advert(s). Usually acts as the production company also.
B
BLOW IN - Are insertied print advertising which are literally "Blown in" loose into a publication before distribution. Sometimes called inserts.
BUDGET – Advertising projects are normally produced to a tightly written, structure agreed and client monitored brief. This includes budget, specifications, delivery of deadlines and quality. Budget is a key element agreed before signature of production contract.
C
CLIENT – May range from major companies to government departments, but their wishes and demands are to be respected, worked to and delivered as it is they who supply the budget, the brief, the deadlines and the crucial initial reactions to the production.
CORPORATE - For glossary of key terms in this sector see Corporate
D
DEADLINES – Advertising projects are normally produced to a tightly structured deadlines to ensure that they do not come in over budget. It is important for all staff, from runner to the MD to understand the importance of a critical path timeline, and how the alteration of one aspect may have a knock on effect on the whole project.
F
FACILITIES – Much used in the advertising industry, the Facilities sector exists to support the rest of the creative industries, though post production house, studios, processing laboratories and many more. For glossary of key terms in this sector see Facilities
FILM – Adverts can be made on film, and to film processes, routines and structures like mini-feature films. For glossary of key terms in Film sector, which relate to Advertising, see Film
FREELANCERS – People who work on a fixed short term contract. Large parts (such as film) employ a very large number of freelancers as the work is not constant, and so retaining a lareg permanent staff is not cost effective.
M
MINI-FEATURES – Description often used about adverts, which are reckoned to be feature films in quality and impact but lasting only 10 to 60 seconds. Some in advertising also look to move onto features films.
MOVIES - For glossary of key terms in this sector see Film
P
PHOTO IMAGING - For glossary of key terms in this sector see Photo Imaging
PRESS CUTTINGS AGENCY - These comapnies are employed to review publications for articles that contain information about a specific company or product, typically to help measure the success of the advertising project.
PRODUCTION TEAMS – The production team consists of all the people involved in producing the advertising product, from engineers to directors. Production teams often work to a higher pound per minute budget than even the most expensive features.
PUBLISHING - For glossary of key terms in this sector see Publishing
R
RADIO - For glossary of key terms in this sector see Radio
S
SKILLSET – Sector Skills Council for the Creative Industries, with offices in London, the Nations and Regions.
T
TELEVISION - For glossary of key terms in this sector see Television