The importance of continuing professional development (CPD)
The creative media industries are always changing - that's one big reason why they are such interesting places to work. Technology is always developing and we are always on the look out for the next big thing.
You can't afford to tell yourself that you know everything or that you'll have a job for life. Whether you are a freelancer or an employee, Continuing Professional Development (CPD) should be a big part of your life plan.
The people who do best - and stay in regular employment - are usually those who embrace change and further their skills.
This means keeping up with:
- New developments in production technology;
- new consumer products and their capabilities;
- changes in the way people view and use creative media;
- industry trends - knowing who is making what and when; what skills are in demand;
- innovative products and services being offered by competitors to stay ahead;
- the creative styles that are winning awards and attracting publicity;
- business, financial and legal issues e.g. changes in tax breaks in the film industry that affect production, production schemes, training funds, etc.
The way to do this is not only through training, but also by reading the trade press and networking effectively - the more people you meet the more you will pick up about how your industry and job role may be changing.
There is a lot of information held on this website about funding and training schemes. There is also more information held on websites of the unions, trade organisations and publications covering your sector. Pay particular attention to deadlines and keep checking back for updates about new schemes and other initiatives.
