Good casting is vital if films are to resonate with audiences.  Ensuring that the most suitable actors are cast requires exhaustive knowledge of the available talent combined with the creative ability to imagine how the right actor can bring a character to life on screen.  Directors often work with the same Casting Director on many films, entrusting their taste, imagination and ability to deliver the best possible casts.  

Depending on the style of the film, Directors may be prepared to take creative risks by using non professional actors; this can require months of research and auditioning by Casting Directors.  They also play a crucial role in contacting A-List stars and negotiating deals. Casting Directors work tirelessly to help Directors to achieve their ideal cast.

Casting agencies range in size from big established companies, employing a number of Casting Associates, Assistants, Runners and Receptionists, to small, one or two person operations that hire in support staff during their busiest periods.  Casting Associates are highly experienced Casting Assistants who conduct auditions and help Casting Directors to make their selections, and negotiate fees for supporting cast.  Casting Assistants' responsibilities include helping to draw up lists of actors, and checking their availability.

Those involved in casting need a passion for the craft of acting, combined with excellent communication, negotiation and organisational skills.  Casting Assistants must work in this role for many years before progressing to become Casting Associates.  Casting Directors need a vast knowledge of a wide range of actors, and an understanding of their abilities, as well as a thorough appreciation of changing talent trends within the film industry.  Acquiring a reputation as a respected Casting Director takes dedication and commitment, a strong instinct for acting talent, and many years of hard work.

Occupations found in this area are detailed below: