Distribution
Film distribution involves launching and sustaining films in the marketplace. Because the film business is product driven, Film Distributors must connect each film they release with the widest possible audience. As every new title is distinctive and different, Distributors must be strategic and knowledgeable about promotion and publicity in order to entice audiences to see their films, utilising successful film release plans, created in collaboration with film production and/or studio company personnel, marketing teams, publicity departments and exhibitors (cinema operators).
Some film distribution companies are affiliated with Hollywood studios, and release studio products in tandem worldwide. Unaffiliated film Distributors (Independents) primarily handle films financed outside the Hollywood system, which are usually country specific, i.e. they oversee films only in their home country. Regardless of affiliation, all Distributors are allowed to compete for films with available rights in such areas as theatrical, television, satellite, DVD, etc.
Further details and occupations found in this area are detailed below:
Film Distribution
Film distribution involves launching and sustaining films in the marketplace. Because the film business is product driven, Film Distributors must connect each film they release with the widest possible audience.
Read MoreMarketing and Publicity Manager
Marketing and Publicity Managers oversee the creation and planning of films' marketing campaigns, once Distributors have identified the target audiences and potential revenue.
Read MoreMarketing Assistant
Marketing Assistants are involved in the development and implementation of marketing projects and schemes related to film releases.
Read MoreDistributor
Distributors must inform the widest possible audience about the films they release, in order to help filmmakers to realise their full potential.
Read MorePublicist
Film Publicists assist Distributors in determining how to advertise films in order to maximize audience numbers. Ideally, planning how to position a film begins during pre-production, or early in production.
Read MoreSales Agent
Film Sales Agents represent filmmakers who are looking for distribution deals for their films, and who may be first time directors, or directors who work outside of studio productions.
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