Programmers are responsible for selecting a suitable range and mix of films either for a specific venue or, if they work for a film festival, for all the films presented during the festival.  The work requires in-depth knowledge not only of the films that are available for exhibition, but also of their target audience.

Responsibilities
Programmers are responsible for selecting appropriate films for the venue's target audience.  This involves building good relationships with film distributors, in order to ensure that the required films are secured, and not allotted to competitors.  A keen interest in film is essential, as programmers must view everything they select for exhibition.  Some degree of travel may be required, to attend previews or screenings of the films due for release.  Once they have selected a film, programmers may be responsible for negotiating deals with distributors, and for ensuring that all the necessary contractual paperwork is issued and completed.  Programmers may have to work to specific budgets, and be responsible for ensuring that they are not exceeded. 

Depending on the size of the venue, the Programmer may also be responsible for marketing and promoting the films, which involves organising print advertising and promotional events, and ensuring that up to date databases are maintained to facilitate mail outs.  Programmers must be aware of, and adhere to, any contractual obligations imposed by the Distributors.  They should also be aware of any specific technical issues concerning the film print, and ensure that this information is passed on to Projectionists.  If Programmers are required to develop new audiences for a particular venue, they are responsible for instigating audience research techniques, and for ensuring that the results are reflected in their choice of films.

Skills
Programmers should have extensive experience of identifying their films' audiences, and of determining how best to serve them.  They must know whether their remit is commercially or culturally driven.  Excellent communication and negotiation skills are required in order to build good relationships with Distributors, whose co-operation is vital to Programmers' success.  They should understand any contractual obligations, and be able to manage their own budgets.  They may also need to know how to source funding.

Qualifications/Experience
As very few formal training schemes exist, Programmers usually progress into their role from associated administrative or Projectionist jobs in Exhibition, or from other areas of the industry.  Basic management and financial experience are desirable.  An interest in films is essential.

Individual course accreditation in certain subject areas is currently being piloted. As part of Skillset's and the UK Film Council's Film Skills Strategy, A Bigger Future, a network of Screen Academies and a Film Business Academy have been approved as centres of excellence in education and training for film.

Where to go for more information
Skillset is the Sector Skills Council for the Audio Visual Industries. The first sources of information for all jobs in the industry are the National Occupational Standards. Browse Skillset's website for links to our network of training partners, information about training and access to the comprehensive Skillset/BFI course database. Finally, Skillset Careers is UK's only specialist media careers advice service; for detailed media careers information and advice, visit www.skillset.org/careers.