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Film

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Publicity

Press and publicity plays a vital role in the marketing of films. Press campaigns are carefully planned in advance and encompass both Unit Publicity (carried out during the film shoot) and Distribution Publicity (arranged to coincide with the film's release).

Publicity Department Overview

Press and publicity plays a vital role in the marketing of films.

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Unit Stills Photographer

Unit Stills Photographers take the vitally important photographs of film sets or studio shoots that are used to create the press and publicity for feature films.

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Unit Publicist

Unit Publicists (UPs) provide a vital conduit between Producers, cast, crew and the media during film shoots. By generating publicity, they help Sales Agents to sell films and to create public interest.

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EPK Director / Producer

EPKs (Electronic Press Kits) are press kits produced in Broadcast Video Tape, CD, DVD or VHS formats and are vital components of the unit publicity generated during film shoots.

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