Games Audience Info
In Summer 2005 the BBC's Audience Research department undertook a research study on behalf of the New
Media and Technology division amongst people between the ages of 6-65 (grouped into six sections: 6-10, 11-15,
16-24, 25-35, 36-50 and 51-65 years old).
As well as surveying just under three and a half thousand people across the UK, they also commissioned qualitative research from fourteen mini-groups of gamers from the first four age groups (in Leeds and London).
The results give a light-touch window into the gaming life of UK residents today:
http://open.bbc.co.uk/newmediaresearch/files/BBC_UK_Games_Research_2005.pdf
Gaming is now a mainstream leisure activity in the UK. The average age of gamers is in the mid-twenties and it is estimated that over half of all males and one in four of all females play games regularly. As with other entertainment forms, there are games aimed at consumers of all ages from the very young to the over-18 market.
ELSPA has established Askaboutgames.com to help consumers understand the games industry - in particular age ratings, with regard to these changing demographics:
www.askaboutgames.com
Media and Technology division amongst people between the ages of 6-65 (grouped into six sections: 6-10, 11-15,
16-24, 25-35, 36-50 and 51-65 years old).
As well as surveying just under three and a half thousand people across the UK, they also commissioned qualitative research from fourteen mini-groups of gamers from the first four age groups (in Leeds and London).
The results give a light-touch window into the gaming life of UK residents today:
http://open.bbc.co.uk/newmediaresearch/files/BBC_UK_Games_Research_2005.pdf
Gaming is now a mainstream leisure activity in the UK. The average age of gamers is in the mid-twenties and it is estimated that over half of all males and one in four of all females play games regularly. As with other entertainment forms, there are games aimed at consumers of all ages from the very young to the over-18 market.
ELSPA has established Askaboutgames.com to help consumers understand the games industry - in particular age ratings, with regard to these changing demographics:
www.askaboutgames.com
