London
The Interactive Media industry has grown dramatically in London in recent years and has a wide variety of forms and formats, such as mobile telecommunications, interactive TV, offline multimedia and the internet.
Many interactive media products and services in London are closely linked to business and, in particular, marketing activities. As such, much of the industry based in London supports the city's globally important advertising and business services sectors. There are over 25,000 people working in the web and internet part of the interactive media industry nationally, with just over 60% working in London.
Many of the larger agencies in London have grown out of the advertising agencies that previously provided non-interactive design and marketing services for clients. However, there are also a significant number of small, independent agencies that set up in the last decade to provide specifically interactive media services, both technical and creative.
The Computer Games industry has one of the most even geographical distributions of employment of all the UK's creative industries, with games development taking place right across the UK. However, there is a high concentration of games publishers in London, including Eidos and the European head offices of Sony Computer Entertainment.
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