About the Interactive Media industry
The interactive media industry is a very fluid sector with many overlaps with, and blurred distinctions between, other sectors.
It is worth several billion pounds annually and employs around 40,000 people, representing approximately ten percent of the total audio visual workforce. Interactive media is not so much a sector as a discipline, as its creation and use is increasingly becoming part of everyday activity across all sectors of industry in general.
In this section you can find out more about these challenges, as well as the current size and shape of the interactive media industry, its workforce and the main skills issues and concerns.
Defining the Interactive Media industry
The Interactive Media industry is a very fluid sector with many overlaps with, and blurred distinctions between, other sectors.
Read MoreWho works in Interactive Media?
The interactive media sector is estimated to employ around 40,000 people, representing approximately ten percent of the total audio visual workforce. Find out more here
Read MoreWho does the Interactive Media industry need?
Interactive media needs people with a broad range of cross-disciplinary and specialist skills, along with an entrepreneurial attitude and a commitment to keep skills up to date
Read MoreWhat are the main skills issues and concerns?
The interactive media industry needs a combinations of skills and broader awareness of the industry - especially for those who want to progress into management
Read MoreInteractive Media Sector Profile
Our Interactive Media Sector Profile aims to provide an overview of the sector - what it is, what it does, who is in it, what skills it needs and what the main skills issues are
Read MoreThe Impact of Online Trading
The Impact of Online Trading report details findings from a study designed to examine the impact of online trading on businesses in a variety of sectors, including Interactive Media and Computer Games
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