Who works in Interactive Media?
The interactive media sector is estimated to employ around 40,000 people, representing approximately ten percent of the total audio visual workforce.
It is heavily reliant on freelancers and contractors, who are estimated to account for around one fifth of the workforce.
The workforce is generally very highly qualified. Thirty percent hold a postgraduate qualification and a further fifty percent hold an undergraduate degree. Hence in total, around eighty percent of the workforce are graduates.
The titling of job roles vary significantly within the sector. This depends on company size and the need to employ a number of new skill sets across projects on a case by case basis.
A snapshot of how the current job roles are defined, which is updated by industry on a regular basis can be found here: Interactive media job profiles
For more information, please visit our Research section.