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Interactive Media

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Search for UK film, television, radio, animation, interactive media and photo imaging courses in the BFI/Skillset Media Courses Directory.








John Lewis

Overview - Web Design and Development

The internet is one of the most important communications tools in the current marketplace. Websites are a key method of communication for almost every organisation, especially as around 20% of the UK population - about five million people - are now connected to broadband - a figure that is rapidly increasing. These websites provide a wide variety of services including some or all of the following:

  • News and information
  • Advertising and marketing campaigns
  • e-commerce
  • Online learning
  • Entertainment
  • Community activities
There are also many sites which provide links and information about other websites (e.g. search engines and portals).

Web designers and developers are responsible for creating, designing and often publishing content onto these websites as well as ensuring that the interactive elements of the site are presented in a user friendly way. The sector is characterised by the crossover between technical and creative roles - often with editorial, design, technology and publishing all combined.

The workforce in this sector is often highly educated - according to the Skillset Census the the web design sector employs 15,200 people, 86% of whom hold a higher education qualification.
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