Geirfa - Hysbysebion
A
ACCOUNT EXECUTIVE - Person within Advertising Agency who is lead and liaison with client and production team alike, and key factor in the whole process.
ADVERTISING AGENCY - Organisation that has the contract to produce the commercial(s), and hires in a trusted team to deliver the commercial(s). Usually acts as the production company also.
B
BUDGET - Commercials are normally produced to a tightly written and structured agreed and client monitored brief of content, budget, specifications, delivery deadlines and quality. Budget is a key element agreed before signature of production contract.
C
CLIENT - May be major companies, or government departments, but their wishes and demands are to be respected, worked to and delivered as they supply the budget, the brief, the deadlines and the crucial initial reactions to the production.
COMMERCIALS - Short films for Television broadcast or Cinema showing, which advertise brand or product in an audio visual manner with as much impact as possible. Created and financed by industry or commerce which is local, national or international in nature; or by government departments, Quangoes or charities and other organisations.
CORPORATE - For glossary of key terms in this sector see CORPORATE
D
DEADLINES - Commercials are normally produced to a tightly written and structured agreed and client monitored brief of content, budget, specifications, delivery deadlines and quality. Commercials normally run to very tight deadlines, with possibly whole campaigns built around delivery on time and to specification.
F
FACILITIES - Much used in the Commercials industry. For glossary of key terms in this sector see FACILITIES
FILM - Commercials are normally made on film, and to Film processes, routines and structures like mini-feature films. For glossary of key terms in Film sector, which relate to Commercials, see FILM
FREELANCERS - People who work on a daily, weekly or monthly basis as skilled operatives in one or few particular roles, but are casual workers.
M
MINI-FEATURES - Description often used about commercials, which are reckoned to be feature films in quality and impact, but lasting only 10 to 60 seconds. Many in Commercials also look to move onto features, and there are a regular stream that make it.
MOVIES - For glossary of key terms in this sector see FILM
P
PRODUCTION TEAMS - In Commercials, production teams are much like those on feature films, often working to higher £ per minute budgets than even the most expensive features.
R
RADIO - For glossary of key terms in this sector see RADIO
S
SKILLSET - Sector Skills Council for the Audio Visual Industry, with offices in London, the Nations and Regions.
T
TELEVISION - For glossary of key terms in this sector see TELEVISION
