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Commercials is one of the smaller sectors in the creative media industries, with a workforce numbering approximately 3,500 people. This represents a downward trend in workforce size, as tracked by Skillset's Emploment Census in recent years. Of these 3,500 people:
- 68% are freelance
- 31% are women
- 7.2% are ethnic minorities, and
- 0% are disabled.
Commercials production is concentrated in London, where the vast bulk of the decision-makers, advertising agencies, and a large proportion of the workforce are based.
For more information on our research work, please visit Skillset's Research pages.
