Newid Mathau o Waith
The key consideration of Corporate Production is always to carry out the client's aims and wishes, whatever the medium employed. Changes in technology mean that the media employed, and hence the areas of work in the Corporate sector, are also constantly changing.
Corporate Video
Corporate video has long been the key element for the industry, with a turnover of over £500 million. But newer ventures are growing fast. Video Conferencing has a current turnover of £100 million plus, expected to rise by 5% annually. Live events turnover is already over £600 million, and expected to rise at the same rate. While Business TV, live transmissions of events or recordings, is already over £50 million a year, with steady growth expected. Convergence of film / video production, whether live or recorded, and the Internet is another area expected to burgeon in the next few years.
The standard three areas of work - content, technical and general - come into play in this section, which has the most in common with broadcast television.
Live Events
Developing and project managing a live event requires skills from all of the standard three areas to produce a live event, rather than a recording. Organisational, interpersonal, creative and analytical skills come to the fore, along with a steady belief - borne of experience - that amid the mayhem and apparent chaos, it will be "alright on the night". Events can range from small meetings to large-scale public extravaganzas. It really is an exciting area, which may need people and skills from the worlds of: theatre, business TV, and interactive media, graphic and set designers, entertainment, print, video, film, the web and much much more. All to be pulled together by the Corporate Production company and their team.
Business TV via Satellite
Technology, and its possibilities, are increasingly being harnessed to allow businesses to talk daily / weekly internally to their employees / shareholders, or externally to their customers / clients / partners. One of the fastest growing areas of corporate communication, locations all over the world can be reached simultaneously in a process involving all the standard skills of Broadcast Television with Interactivity as a built in new element.
Business TV via Video Cassette and DVD
Used for training, PR, motivation, communications internal and external etc..
The Internet
Well established now as a global business communications tool, the Internet is a growing area of Corporate Production. Website design and maintenance for internal or external business communication, e-commerce and business-to-business use are all growth areas. Convergence of film / video productions with the Internet is also here to stay, with exciting possibilities still being explored and worked through.
Interactive Media, CD-Rom and DVD
Pictures, voices, text, film, video and music can all be combined on easily viewable productions on CD-Rom and DVD, allowing the viewer / user to work through and interact. The possibilities for business are seen as significant, and Corporate Production companies are at the forefront of developing the potential uses.
