Corporate & Commercials
While they employ fewer people than the more prominent television and film industries, the sectors which produce commercials, corporate productions and pop promos are highly significant.
Corporate production is thriving, with a highly skilled, well paid workforce. The budgets are often high and production teams have artistic freedom to deliver the project's aims.
The commercials sector is extremely exciting and competitive, producing high impact work that at its best can become part of the national culture. A high proportion of the workforce is made up of freelancers.
In terms of workforce diversity, the Skillset Employment Census 2006 showed that commercials and corporate production employ less than one third women. Corporate production employs a higher than average proportion of people with disabilities, but fewer than the UK average of minority ethnic people. Commercials employs around the UK average of minority ethnic people, but a negligible amount of people with disabilities.
For more information on our research work, please visit Skillset's Research pages.
Find out more about the make-up of each industry and the opportunities for you by clicking on the links below.
Corporate Production
Corporate is a booming industry. Corporate tends to pay its production teams better too, demanding broadcast standard filmmaking or production standards in return. In fact, the actors, presenters and production team members in Corporate Production come mainly from broadcast.
Read MoreCommercials
Commercials are amongst the most highly skilled and effective pieces of filmmaking anywhere. They aim to have a significant impact through sound and vision on the emotions and thinking of the viewer, and to be pleasurable to watch over and over again.
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