Who does the Publishing Industry need?
People in publishing need the skills to develop high quality content and make sure it can be used in many different formats: in print, online, and with mobile technology. They need to understand the implications this has on intellectual property and sales.
Understanding what customers want and how they are consuming different media is key. Strategic business skills have been identified as an area of shortage. The ability to understand the commercial opportunities and how to transform these into revenue is clearly in demand. Interpersonal and communication skills, project management and team working are critical to success as job roles merge across different functions.
Employers look for people who can demonstrate a well-informed passion and enthusiasm for the sector, and who show initiative and creativity in the way they approach their work.
Multi-platform publishing opportunities are the test for publishing practitioners. They need to have skills to understand and implement new developments, whether through technical industry standards or trading digital objects.
For more information, please visit our Research section.