Vision and Mission
In order to provide clarity of purpose for us as an organisation we have developed a vision which will provide the focus we require to achieve our mission.
Our mission reflects our Sector Skills Council role as a UK-wide strategic body that works with employers, trade associations, unions, learning and training providers, Government and its public agencies and other key organisations to ensure that the UK's creative media industries have continued access now, and in the future, to the skills and talent they require.
In striving to achieve our mission, we recognise that our industries present particular challenges. We are a fast moving sector which is constantly adjusting to and exploiting the opportunities that new technologies provide, requiring continued learning, training and development for all. In order to achieve progress we need to provide effective leadership.
This leadership must come first of all from the creative media industries themselves, underpinned by effective governance arrangements and sound management of the day-to-day operation of the organisation.