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Search the BFI/Skillset Media Courses Directory of over 8,000 UK television, film, publishing, radio, animation, interactive media and photo imaging courses.


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Advertising Sales

These National Occupational Standards are for the media and advertising sales sector in the creative industries, specifically publishing (newspapers and magazines), radio, and TV.

Standards provide a clear, up to date description of what an individual needs to be able do in order to perform a job successfully. The Standards have been developed by both people who work in the industry and experts from each occupational area through a process of investigation, analysis and consultation with a wide range of people.

Skillset would like to thank all the employers and trade organisations, including the The Newspaper Society and the Professional Publishers Association, who supported the development of these standards.

How other people use Advertising Sales Standards

Read about how IPC Media uses the StandardsRead about how IPC Media uses Ad Sales Standards.

The Standards below also help to inform the profiles for jobs within Advertising Sales - Publishing Job Profiles.

  

 

You may wish to download the entire suite of Standards, but it is also possible to download individual units.

Download the entire suite of Standards and Job Map:

Adobe Acrobat DocumentNational Occupational Standards for Advertising Sales

Adobe Acrobat DocumentAdvertising Sales Job Map

Download individual units:

Adobe Acrobat DocumentAS1 get new clients for advertising sales

Adobe Acrobat DocumentAS2 develop advertising sales proposals and quotations

Adobe Acrobat DocumentAS3 build productive relationships with advertising sales clients or agencies

Adobe Acrobat DocumentAS4 maximise the potential of opportunities for advertising sales

Adobe Acrobat DocumentAS5 negotiate to achieve successful advertising sales

Adobe Acrobat DocumentAS6 assist clients to develop advertising solutions

Adobe Acrobat DocumentAS7 process advertising sales

Adobe Acrobat DocumentAS8 provide continuous customer care for advertising sales clients

Adobe Acrobat DocumentAS9 keep up-to-date with the information you need for advertising sales

Adobe Acrobat DocumentAS10 manage your own resources and professional development

Adobe Acrobat DocumentAS11 manage and prioritise time for sales activities

Adobe Acrobat DocumentAS12 manage internal and external non client relationships

Adobe Acrobat DocumentAS13 develop networks to support your work

Adobe Acrobat DocumentAS14 develop responsible sales strategies and plans

Adobe Acrobat DocumentAS15 develop accurate and realistic advertising sales forecasts

Adobe Acrobat DocumentAS16 prepare and manage advertising sales budgets

Adobe Acrobat DocumentAS17 manage advertising sales territories

Adobe Acrobat DocumentAS18 evaluate the effectiveness of advertising sales activity

Adobe Acrobat DocumentAS19 monitor and control relationship management activities

Adobe Acrobat DocumentAS20 contribute to the development of business plans

Adobe Acrobat DocumentAS21 provide leadership in your area of responsibility

Adobe Acrobat DocumentAS22 empower, motivate and support your team

Adobe Acrobat DocumentAS23 allocate and monitor the progress and quality of work in your area of responsibility

Adobe Acrobat DocumentAS24 develop people's skills

Adobe Acrobat DocumentAS25 plan the workforce and resources for advertising sales

Adobe Acrobat DocumentAS26 recruit, select and keep colleagues

For further details please contact standards@skillset.org or 020 7713 9800.




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